British Dakar Rally Team – Excite Rallye Raid

Dakar RallyLabelled the World’s Most Lethal Motoring Event, the Dakar Rally brings new challenges in 2014. Can Excite, the British based team take the challenge and test their Desert Warrior’s resilience to the very limit?

What is the Dakar Rally?

If you didn’t already know, the Dakar Rally is a 14 day endurance race across some of the most hostile environments stretching as far as 9,000km. The original Dakar Rally started in 1978, set up by French racing driver Thierry Sabine, after he got lost within the desert and almost died of exposure, remarkably, he was seduced by the inhabitable surroundings, and from that created the Dakar Rally we know today. After years of interruptions caused by politics, security threats and other factors, from since 2009 the Rally has been  held in South Africa. The race is open to amateurs, who typically make up 80% of the participants, but the remaining percentage are prime, tough and rigid professionala, who in some cases have years of experience under their belt. One being the British born team, Excite.

Excite, British Dakar Rally Team

Dakar Rally British TeamLed by John Hardy and David Jones, Excite brings over 20 years of rally driving experience, international marketing, sponsorship and more. We wish them all the best for the future, and a safe race at next year’s Dakar Rally.


John Hardy is Team Principal for Excite, he and the team have built a group based on the very best in British design, engineering, production and driving talent. John is the driving force behind Excite, bringing expertise from managing, competing and 20 years rally driving and British National championships under his belt. He is also a driver for Excite, with competitive history in his blood, he’s a valuable asset for the team.


David Jones is Team Manager for Excite, he’s in charge of the ins and outs, he runs the show practically. With specialities in marketing, public relations, languages and automotive sectors, David’s responsible for smooth business development lead by written communication, media relations and establishing and maintaining contacts with team sponsors.


Dean Faulkner is the Sponsorship Consultant for Excite, and is active in many international professional sports arenas. As an energetic communications agency, Dean offers a full range of services from strategic planning, research and rights negotiation to sponsorship activation and communications.


Martin Rowe is an Ex-British, Chinese and World Rally Champion, he brings a mass of success and experience that will surely help Team Excite triumph over Argentina, Bolivia and Chile in the 2014 Dakar Rally. Martin’s list of achievements is impressive, with works drives for Peugeot, Renault, Ford and Porsche and testing and development roles within both the Ford and Subaru works teams.


Andrew Coley is a driver for Excite, he’s been rallying since 1998 which has led to an impressive career. From being chosen from over 200 European competitors as reserve driver with the 2006 NISMO Dakar Team, to being crowned 2008 group A6 British National Rally Champion. Andrew also works with clients such as Audi, Mercedes, ESPN and more.

Excite’s Desert Warrior 3
wheels festival launch dakar rally excite


Engine: BMW diesel N57 3.0 ltr   275 Hp 650Nm with FIA restrictor.
Transmission: ZF 6 speed / two speed transfer case.
Dampers: 8 x Reiger coil overs
Wheels: Compomotive Atacama RallyRaid wheel 16”
Tyres: BF Goodrich desert race G series
Fuel Tank: 260 ltr
Length: 3.8 M
Width: 2.0 M
Height: 1.9 M
Wheel Base: 2.8M
Weight: 1900 KG

The Dakar Rally 2014

Dakar RallySouth America sets the stage for the 2014 Dakar Rally, which will be its 6th tour within the continent. The route passes through Argentina, Chile and Bolivia, with a total distance of over 8,500km. The 2014 Dakar Rally will be the 35th running of the event. It starts in Rosario, Argentina on January 5th and finishes in Valparaiso, Chile on January 18th after thirteen stages of competition.

This year the Dakar Rally is continuing its exploration of the Andes regions by organising a visit to Bolivia. No doubt this challenging stage will test the off-road endurance qualities of the drivers and teams. Some 450 vehicles in four classes of competition are expected to start the event, but how many will finish?

Pictures of Excite at Wheels Festival launch in Bournemouth

Teaser 2014 Dakar Rally Video

The Route

Dakar Rally Map - Route

The organisers of the Dakar were keen to discover new regions and were won over by the Bolivian landscapes, ranked among the most stunning ones that the continent has to offer. Nevertheless, their wish to take the 2014 edition’s competitors there had to be weighed up against the geographical and climatic difficulties, which make the preparation of a “classic” stage through Bolivia harder. So the Dakar’s route will cross the border in a particular way, with a marathon stage in the south of the country. This unique format, which may only concern motorcycles, will allow a new strategy to be tested on the rally, opening the way to new possibilities.

Images of the Dakar Rally

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