Peugeot to Wow the Crowds at Goodwood

The summer’s hottest motorsport event, the Goodwood Festival of Speed, is gearing up to welcome top vehicles and drivers to its annual motoring garden party, with the theme for 2014 being “Addicted to Winning – The Unbeatable Champions of Motor Sport”.

This year’s event is going to be a special one for Peugeot, as they will be celebrating 125 years of automotive development and wowing the crowds with a wide range of vehicles in thrilling dynamic demonstrations and static displays. Although the Peugeot brand can trace its roots back to 1810,  it was in 1889 that it actually began producing automobiles, and has since gone on to produce over 60 million cars.


After annihilating the course record at the Pikes Peak hillclimb last year, nine-times World Rally Champion Sebastien Loeb and his epic Peugeot 208 T16 have become the toast of the motoring world, and visitors to this year’s Festival of Speed will be able to witness its breath taking performance as it rockets up the hill.

Loeb ascended the legendary Pikes Peak course in a staggering  8 minutes 13.878 seconds, smashing previous records and proving that the guys at Peugeot motorsport really know how to set a car up to perform. The pressure is also on for Loeb at Goodwood, as he will be the first to leave the start line on Saturday and the last car to start on Sunday.


The course record for the Goodwood hillclimb stands at 41.6 seconds, set in 1999 by Nick Heidfeld in a McLaren MP4/13 Formula One car, equating to a terrifying 100.385 mph over the 1.16-mile long course, which rises is elevation by 300ft from start to finish. Although this record is unlikely to be beaten, as Formula One cars no longer take part in official timed runs for safety reasons, we’re wondering how close to this record Loeb can get.

Loeb will be joining a host of other famous drivers at Goodwood, including Formula One world champions Lewis Hamilton and Jenson Button, to spin their tyres on the tarmac of Britain’s most famous driveway. If you’re at the Goodwood Festival of Speed on Sunday then you can get involved in filming Loeb’s lightening-quick run to be part of a crowdsourced video to help Peugeot celebrate the 125 year anniversary.


To take part, you will need to make sure you are trackside and record footage as the 208 T16 passes by. Videos can be submitted by posting to Facebook, Instagram or Twitter using the hashtag #T16CrowdFilm, by emailing it to, or by visiting the Peugeot stand on the day. All clips are needed by 2:00 pm on Monday 30th June for editing.


Peugeot have also announced that they will be displaying a number of vehicles at the event, including:

On display at the Peugeot Stand:

2008 DKR – the Dakar challenger for the 2015 endurance competition

Exalt Concept Car (European debut)

RCZ R Sports Coupé – 270bhp 1.6-litre road car

308 R Concept Car – 270bhp 1.6-litre petrol engine

208 HYbrid FE Demonstrator (capable of 0-60mph in 8.0 seconds / 46g/km CO2)

308 Hatchback (2014 European Car of the Year)

208 GTi Prestige (fully-specified model)

Peugeot Design Lab mezzanine space displaying the ONYX Sofa– on sale at €135,000

‘PEUGEOT Gravity Drop’ public ride – pre-booking available at

On dynamic demonstration up the Goodwood Hillclimb:

2014 208 GTi 30th Anniversary Limited Edition (World debut)

2013 208 T16 Pikes Peak car – driven by 9-times World Rally Champion Sébastien Loeb

1988 405 T16 GR Pikes Peak – driven by Enda Garvey

On show at the Cartier ‘Style et Luxe’:

2004 907 V12 Coupé Concept


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