Overview + History
The first Land Rover made its debut in 1948. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability.In fact, six decades on it is estimated that two-thirds of all these incredible vehicles are still at work – many of them in some of the most extreme conditions and inhospitable places on earth.
The original 1948 Land Rover was ingeniously designed and engineered for extreme capability and strength. With extremely robust construction and characteristics such as short front and rear overhangs, it drove off the production line ready to take on some of the world’s toughest terrain. Today these qualities are as significant a part of what makes a Land Rover vehicle unique as they were 60 years ago.
In keeping with the forward-thinking philosophy that founded Land Rover, a radical, entirely new product was introduced in 1970 and created its very own vehicle category. This overnight sensation was the original Range Rover. It had all the capability of a Land Rover with the comfort and performance of an on-road car.
Various Land Rover models have been used in a military capacity, most notably by the British Army and Australian Army. Modifications may include military “blackout” lights, heavy-duty suspension, uprated brakes, 24 volt electrics, convoy lights, electronic suppression of the ignition system, blackout curtains and mounts for special equipment and small arms. Dedicated military models have been produced such as the 101 Forward Control and the air-portable 1/2 ton Lightweight. Military uses include light utility vehicle; communications platform; weapon platform for recoilless rifles, Anti-tank (e.g. TOW or M40 recoilless rifle) / Surface-to-Air Guided Weapons or machine guns; ambulances and workshops. The Discovery has also been used in small numbers, mostly as liaison vehicles.
Headquaters: JLR Gaydon Centre, Gaydon,United Kingdom
UK Website: http://www.landrover.com/gb/en/lr/
See also: Range Rover