Blast from the Past
Overview and Philosophy
The company is in a close alliance with Renault. Carlos Ghosn serves at CEO of both; technology and production sites are being shared. Nissan is in alliances and joint ventures with other automakers around the world.
Nissan Motor Company sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2012.Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.
Masujiro Hashimoto founded the Kwaishinsha Motor Car Works in 1911. In 1914, the company produced its first car, called DAT. In 1935, construction of its Yokohama plant was completed. 44 Datsuns were shipped to Asia, Central and South America. In 1935, the first car manufactured by an integrated assembly system rolled off the line at the Yokohama plant. Nissan built trucks, airplanes, and engines for the Japanese military. In 1937, the company’s main plant was moved to the occupied Manchuria, and named Manchuria Heavy Industries Developing Co.
withdraw from Formula One at the end of the 2009 season. The team was sold back to the previous owner, Peter Sauber, who kept the BMW part of the name for the 2010 season due to issues with the Concorde Agreement. The team has since dropped BMW from their name starting in 2011.
Nishi-ku, Yokohama, Japan