The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. Armand Peugeot built the concern’s first car, an unreliable steam tricycle, in collaboration with Leon Serpollet in 1889.
In 1983 Peugeot launched the popular and successful Peugeot 205, which is largely credited for turning the company’s fortunes around.
On 18 April 2006, PSA Peugeot Citroën announced the closure of the Ryton manufacturing facility in Coventry, England. This announcement resulted in the loss of 2,300 jobs as well as about 5,000 jobs in the supply chain. The plant produced its last Peugeot 206 on 12 December 2006 and finally closed down in January 2007.
Peugeot is a long way off from its ambitious target of selling 4 million units annually by the end of the decade. In 2008 its sales stayed below the 2 million mark. In mid-2009, ‘adverse market and industry conditions’ were blamed for falls in sales and operating losses. Christian Streiff was replaced by Philippe Varin (CEO) and Jean-Pierre Ploue (Head Design) was transferred from his post at Citroen. In 2009, Peugeot returned to Canadian Market with the scooter brand only.